Energy

BP: Back to Petroleum

by Paul K. Driessen Knight Ridder/Tribune Information Services March 2003 WASHINGTON, DC, March 2003 ¾ For two years, BP’s marketing spinmeisters concocted ads proclaiming that the world’s second biggest hydrocarbon producer had gone “Beyond Petroleum.” One proudly announced: “Solar, natural gas, hydrogen, wind. And oh yes, oil. It’s a start.” Another hoped people wouldn’t gag on the line, […]

March 1, 2003  /  No Comments ››

“Beyond Petroleum” – Beyond the Truth

by Alan Caruba The Sierra Times January 2003 MAPLEWOOD, NJ, January 2003 I was watching a recent “Meet the Press” and was struck by two commercials, one by British Petroleum (BP) and one by ExxonMobil. Both strove to convey a message of environmental responsibility, but the BP commercial failed the truth test on several counts. […]

January 12, 2003  /  No Comments ››